Experience a whole new world
The new Sony OLED TVs are here, and they’re simply extraordinary. Their self-illuminating, individually controlled OLED pixels can be turned off completely to deliver absolute black. This level of supreme contrast reveals detail, depth, and colors for a picture that’s stunningly real. Because each pixel can go from off to bright in a fraction of a second, there’s no blur — you’ll see everything in perfect clarity, even in fast-moving scenes.
For the ultimate in picture quality, these TVs pair the precision of 4K with the brightness and color accuracy of High Dynamic Range (HDR). You can now see the details you’ve been missing in previously hidden areas of dark shadow and sunlight. And Sony’s newly developed 4K HDR Processor X1™ Extreme takes everything you watch and upconverts it to near-4K HDR quality. Come in today and see the future of TV!