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New headquarters, same philosophy
At the beginning of the new millennium, ListenUp was faced with a challenging situation when the T-Rex highway project gobbled up the ground under LU’s corporate headquarters and forced a relocation. Because headquarters includes the corporate office, custom installation department, and warehouse facility, the move proved to be quite an undertaking – and an opportunity.
Walt and Steven decided to re-invent the previous custom showroom and create a whole new experience for customers interested in whole-house entertainment. The new showroom boasts lifestyle vignettes and demo areas for cutting-edge systems, the pièce de resistance being the Reference Theater. A collaboration between ListenUp and Keith Yates, widely regarded as the world’s leading residential theater designer, this system truly expands the boundaries of home cinema performance.
Walt explains the impetus for this new system this way: “The company has always had an obsessive focus on quality – quality of the customer’s experience and quality of the equipment. We believe that we have a responsibility to try to recreate the emotional impact of the performing arts in someone’s home. And that’s not an easy task. Some might say it’s an impossible task. But with the advances that have taken place in electronics over the years we’ve been able to get closer to the ideal – and the Reference Theater represents our best efforts.”
Much as the reel-to-reel tapes did back in the Ebbets Field days, the Reference Theater also provides a type of testing ground in which the experts at ListenUp can accurately evaluate different equipment and thus make more informed recommendations to customers. (The Reference Theater has been profiled in the October 2007 issue of Home Theater magazine.) Click Here to view the article.
At the beginning of the new millennium, ListenUp was faced with a challenging situation when the T-Rex highway project gobbled up the ground under LU’s corporate headquarters and forced a relocation. Because headquarters includes the corporate office, custom installation department, and warehouse facility, the move proved to be quite an undertaking – and an opportunity.
Walt and Steven decided to re-invent the previous custom showroom and create a whole new experience for customers interested in whole-house entertainment. The new showroom boasts lifestyle vignettes and demo areas for cutting-edge systems, the pièce de resistance being the Reference Theater. A collaboration between ListenUp and Keith Yates, widely regarded as the world’s leading residential theater designer, this system truly expands the boundaries of home cinema performance.
Walt explains the impetus for this new system this way: “The company has always had an obsessive focus on quality – quality of the customer’s experience and quality of the equipment. We believe that we have a responsibility to try to recreate the emotional impact of the performing arts in someone’s home. And that’s not an easy task. Some might say it’s an impossible task. But with the advances that have taken place in electronics over the years we’ve been able to get closer to the ideal – and the Reference Theater represents our best efforts.”
Much as the reel-to-reel tapes did back in the Ebbets Field days, the Reference Theater also provides a type of testing ground in which the experts at ListenUp can accurately evaluate different equipment and thus make more informed recommendations to customers. (The Reference Theater has been profiled in the October 2007 issue of Home Theater magazine.) Click Here to view the article.
Technologies for today and tomorrow
Contemporary homes now include a number of different electronics systems, and here’s where ListenUp’s 35 years of wide-ranging experience really comes in handy. “Our knowledge of commercial systems prepared us well when home systems began to get more complex,” says Steven. “Commercial systems have always had to be installed, of course, so it was an easy transition to apply those skills to residential jobs.”
It’s quite a bit different than the esoteric music systems that were ListenUp’s bread and butter back in the seventies, and yet, according to Walt, the ethic remains the same. “Now we’re involved in ‘technology contracting’ and we do a lot of systems integration, but we still try to bring some artistic sensitivity to the job. That sensitivity has traditionally meant that we support the vision of a musician or director and try to recreate it as closely as possible. Today, that sensitivity might also mean having respect for the architectural integrity of the home when we tie security, automation, lighting, distributed audio/video and home theater together.”
Contemporary homes now include a number of different electronics systems, and here’s where ListenUp’s 35 years of wide-ranging experience really comes in handy. “Our knowledge of commercial systems prepared us well when home systems began to get more complex,” says Steven. “Commercial systems have always had to be installed, of course, so it was an easy transition to apply those skills to residential jobs.”
It’s quite a bit different than the esoteric music systems that were ListenUp’s bread and butter back in the seventies, and yet, according to Walt, the ethic remains the same. “Now we’re involved in ‘technology contracting’ and we do a lot of systems integration, but we still try to bring some artistic sensitivity to the job. That sensitivity has traditionally meant that we support the vision of a musician or director and try to recreate it as closely as possible. Today, that sensitivity might also mean having respect for the architectural integrity of the home when we tie security, automation, lighting, distributed audio/video and home theater together.”
So what does the future hold?
“More and more, people are going to get their content over the Internet,” Walt believes. “That’s a fairly fundamental shift in content delivery – away from analog wires and hardware platforms to digital wiring and software platforms… Structured wiring has become an important part of new homes, and once that’s in place, then you’ll want to hang products off that infrastructure. ListenUp is positioned very well to provide those sorts of value-added services.”
For the foreseeable future, then, it all comes down to custom systems and maximum service. For ListenUp, it always has.
“More and more, people are going to get their content over the Internet,” Walt believes. “That’s a fairly fundamental shift in content delivery – away from analog wires and hardware platforms to digital wiring and software platforms… Structured wiring has become an important part of new homes, and once that’s in place, then you’ll want to hang products off that infrastructure. ListenUp is positioned very well to provide those sorts of value-added services.”
For the foreseeable future, then, it all comes down to custom systems and maximum service. For ListenUp, it always has.
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| New Products at ListenUp |
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TEAC AG-H380
$399.99 TEAC DR-H338I $449.99 TEAC CR-H500NT $599.99 Paradigm Shift Active Atom A2 Black Ash $279.99 thinksound ms01 Gunmetal-Chocolate $99.99 NAD VISO 1 $699.00 Denon S-5BD - Boston Acoustics MCS90 $698.00 Grado GR10 $399.00 AudioQuest USB CARBON 1.5M $159.00 Simaudio MOON P5.3 SE Silver $3,199.00 |