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How three college friends created one of the country's best A/V dealers
You hear a lot of talk about “custom” systems in the A/V world these days. Talk to ListenUp co-founders Walt Stinson and Steven Weiner about the history of the company, and you’ll find out that ListenUp was custom before custom was cool.“
From the very beginning we delivered and set up the systems we sold, and made sure they were properly integrated into the room,” says Steven. “We were tremendously enthusiastic about the gear – and, more importantly, the music – and we wanted to make sure everything got set up right so it would sound right. We knew if we offered this level of attention and people got a superior experience from their systems, they would become repeat customers.”
So this idea of service is not merely a marketing buzzword, but the core component of ListenUp’s philosophy. Call it maximum service (that’s two marketing buzzwords). As Walt says, “To put it simply, our goal is to create loyal and enthusiastic customers. From staying ahead of the latest technologies and trends to hiring and retaining the people best qualified to take care of our clients, we are totally focused on that goal.”
ListenUp’s basic philosophy hasn’t changed in 35 years, but its capabilities certainly have. Let’s take a look at how one small store grew to become one of the most influential independent electronics dealers in the country.
You hear a lot of talk about “custom” systems in the A/V world these days. Talk to ListenUp co-founders Walt Stinson and Steven Weiner about the history of the company, and you’ll find out that ListenUp was custom before custom was cool.“
From the very beginning we delivered and set up the systems we sold, and made sure they were properly integrated into the room,” says Steven. “We were tremendously enthusiastic about the gear – and, more importantly, the music – and we wanted to make sure everything got set up right so it would sound right. We knew if we offered this level of attention and people got a superior experience from their systems, they would become repeat customers.”
So this idea of service is not merely a marketing buzzword, but the core component of ListenUp’s philosophy. Call it maximum service (that’s two marketing buzzwords). As Walt says, “To put it simply, our goal is to create loyal and enthusiastic customers. From staying ahead of the latest technologies and trends to hiring and retaining the people best qualified to take care of our clients, we are totally focused on that goal.”
ListenUp’s basic philosophy hasn’t changed in 35 years, but its capabilities certainly have. Let’s take a look at how one small store grew to become one of the most influential independent electronics dealers in the country.
Where were you in ’72?
Though ListenUp opened its doors in 1972, the story actually begins two years before then at Knox College in Galesburg, Illinois, where friends Walt Stinson and Steven Weiner shared an intense interest in music, film, and high-end audio.
Walt, an economics major with a technical diploma in electronics, was also a student of photography. Partnering with artist Steve Clark, he created a multi-media presentation featuring a slide show illustrating Cat Stevens’ Tea for the Tillerman, with music from a state-of-the-art sound system he had assembled. “This show energized my thinking about the relationship between the emotional impact of music and the equipment that reproduces it. The sound quality made a huge impression on the audience.”
Though ListenUp opened its doors in 1972, the story actually begins two years before then at Knox College in Galesburg, Illinois, where friends Walt Stinson and Steven Weiner shared an intense interest in music, film, and high-end audio.
Walt, an economics major with a technical diploma in electronics, was also a student of photography. Partnering with artist Steve Clark, he created a multi-media presentation featuring a slide show illustrating Cat Stevens’ Tea for the Tillerman, with music from a state-of-the-art sound system he had assembled. “This show energized my thinking about the relationship between the emotional impact of music and the equipment that reproduces it. The sound quality made a huge impression on the audience.”
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TEAC AG-H380
$399.99 TEAC DR-H338I $449.99 TEAC CR-H500NT $599.99 Paradigm Shift Active Atom A2 Black Ash $279.99 thinksound ms01 Gunmetal-Chocolate $99.99 NAD VISO 1 $699.00 Denon S-5BD - Boston Acoustics MCS90 $698.00 Grado GR10 $399.00 AudioQuest USB CARBON 1.5M $159.00 Simaudio MOON P5.3 SE Silver $3,199.00 |