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The good folks at Samsung want you to know that getting a new TV can help save the environment, thanks to the company’s new energy-saving technology. Scott Birnbaum, vice president of Samsung’s LCD business, said that this technology is already in place in Samsung’s LED-backlit HDTVs. LED sets contains no mercury and can consume 40 percent less energy than comparable LCD sets. HDTV News also reported that Samsung recently gave a preview of a newer technology called Adaptive Luminance, which reduces a screen’s baseline brightness but kicks the intensity up in bright spots to make them pop. Read more.

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