Size matters — when it comes to buying a flat-screen TV, that is. Screen size was the most important consideration among prospective TV buyers, according to The NPD Group’s 2009 TV Inventory Study. The report noted one in four consumers will be making a new TV purchase in the next six months. Among those, 77% said screen size was “extremely” or “very” important. The average screen size being considered by consumers is 40 inches, but 25% of consumers are considering a TV 50 inches or larger. Higher resolution was also important, with 71 percent of consumers citing it as “extremely” or “very” important. Read more at Twice.